Healthcare marketing has a compliance problem. HIPAA guidance keeps evolving, the FTC has gotten louder, and state privacy laws are multiplying. Many tools marketers relied on for years are suddenly non-compliant, leaving marketing teams to deliver results without the measurement tools they’ve counted on for years.
At H&H, we cared about HIPAA before it was cool—and we’re recognized experts on the laws shaping what healthcare marketers can and can’t do with patient data.
Whether you’re a payor, healthcare system, or multi- or single-location practice, we’ve helped organizations like yours navigate exactly this kind of change
When we say we’re your privacy partner, we mean it practically. Every marketing tactic and analytics solution we propose is HIPAA-safe from the get-go. Our proprietary Epic UTM Connect™ tool compliantly closes the loop between marketing spend and patient appointments, and our Analytics & Insights team runs the full patient privacy analytics solution end to end.
Privacy is a discipline we’ve built our reputation on.
We Are HIPAA Smart is the healthcare marketing compliance training and certification your team can take to stay compliant and protect your strategy
We take the stage at healthcare marketing conferences across the country, translating evolving HIPAA, FTC, and state privacy guidance into action
Every recommendation, campaign, and analytics setup is HIPAA-safe from day one
Our podcast was named 2023’s Healthcare Marketing Agency Podcast of the Year for its coverage of HIPAA changes and what they mean for marketers
We have a dedicated team that keeps our HIPAA knowledge current, and every H&H staff member is HIPAA-certified within two weeks of starting and recertifies every two years
Privacy & Compliance Audits // Compliant Server-Side Analytics Setup // HIPAA Compliance Consulting // First-Party Data Strategy // HIPAA Training via WeAreHIPAASmart.com
We keep it practical. Privacy work should give you clarity, not anxiety.
Before we recommend anything, we look at what’s already running. Our proven audit process covers your patient-facing marketing setup (site, tags, tracking, campaigns) against current OCR, relevant state laws, and FTC guidance. The result: your whole team, legal included, is educated on your current risk levels and aligned on a path forward.
Use us to consult on your in-house team’s setup, or let us evaluate and implement server-side analytics end to end, without disrupting your existing data infrastructure. Either way, your website stays configured to protect patient data across forms, chat, tracking pixels, and third-party tools.
Marketing automation is where compliance often quietly breaks down. We help you implement HIPAA-compliant marketing automation like email nurtures, patient outreach, and CRM workflows. Patient data will flow through your marketing stack safely and your team can still do the personalization and segmentation that make campaigns effective.
Third-party data is disappearing, and privacy regulations are only speeding that up. We partner with you to align and integrate first-party data sets, which is the data your patients share with you directly. This ensures your marketing strategies are future-proofed against regulatory shifts and platform changes.
Through WeAreHIPAASmart.com, we offer healthcare marketing compliance training and certification for your team, so the knowledge isn’t concentrated in one person or one agency. When your marketers understand the why behind the rules, they make better calls on their own.
See what confident, compliant healthcare marketing looks like in practice:
Here’s what folks usually ask before we get to partner together.
Short version: any marketing activity that collects, stores, transmits, or uses protected health information (PHI) has to meet HIPAA’s requirements around consent, security, and business associate agreements. That covers a lot: your website forms, analytics tools, ad platforms, email automation, and more. Getting HIPAA compliance right for marketing usually means rethinking your systems.
There are clear signals and questions you can ask yourself. Are your web forms, chat tools, and tracking pixels handling patient data through secure, HIPAA-compliant paths? Do you have BAAs in place with every vendor that touches that data? Is your hosting environment appropriate? A HIPAA-compliant website is the sum of many decisions, and our audits are designed to check all of them.
Yes. WeAreHIPAASmart.com is our healthcare marketing compliance training and certification platform, built specifically for marketers. Your team can take the coursework, get certified, and stay current as guidance evolves.
Absolutely. Plenty of organizations bring us in specifically for audits, compliance consulting, or team training, without engaging our other services, and we’re happy to help.
Because we teach it. Speaking at conferences, running the podcast, publishing training material, and advising clients means we’re constantly reading the guidance, tracking the cases, and translating the changes. Every H&H team member also completes HIPAA training within two weeks of starting and recertifies every two years. Staying current is our job.
Let’s Transform Healthcare Marketing Together
Ready to elevate your marketing strategy, improve patient acquisition, and drive measurable growth? Let’s start the conversation.
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