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Marketing built for members, and the plans that serve them.

From open enrollment to year-round engagement, we help health plans and payors turn one-time enrollees into long-term members.

Health Plans & Payors

Integrated marketing that drives member enrollment, engagement, and retention.

 

The health insurance industry doesn’t sit still. Consumer expectations keep climbing, regulations are changing, and competition intensifies every open enrollment cycle. Health plans and payors need marketing that keeps up—compliant, member-centered, and built to perform holistically across the member journey.

That’s exactly what we deliver. Our team knows the healthcare landscape and the health insurance space like the back of our hand, and our campaigns are a testament to our understanding of how members shop, enroll, and stay.

How we help health plans and payors:

  • Attract new members during open enrollment with targeted, compliant paid media programs
  • Centralize analytics and reporting into one source for measuring marketing impact and ROI
  • Use first-party data strategies to hone in on your reach
  • Improve user experience to drive maximum enrollment through online channels
  • Increase brand trust and loyalty through content and personalized outreach
  • Ensure all advertising meets HIPAA, FTC, and state privacy laws

Why health plans and payors trust Hedy & Hopp

Compliance, precision, and creativity that converts.

Deep payor expertise.

We know the enrollment cycles, the regulations, and the member behaviors that shape this industry. And we build every campaign around those realities.

Compliance by default.

Every ad, every tracking pixel, every touchpoint is HIPAA-safe from the start. Compliance isn’t an afterthought here. It’s in our DNA.

Member-first strategy.

We build campaigns around the humans you’re actually trying to reach. That’s how enrollment and retention numbers move.

Integrated across the full journey.

Awareness, enrollment, engagement, and retention. We craft marketing that works at every stage, so members stay with you instead of slipping between campaigns.

Tell us about your organization

What Our Clients Say

Hedy & Hopp isn’t just an agency—they’re a true strategic partner. Their data-driven approach and creative execution helped us exceed our patient acquisition goals while maintaining full HIPAA compliance.

Marketing Director, Regional Health System

Let’s Get Started

Let’s Transform Healthcare Marketing Together

Ready to elevate your marketing strategy, improve patient acquisition, and drive measurable growth? Let’s start the conversation.

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