Hospitals & Health Systems

Resilient marketing solutions built to grow and protect market share.

Hospitals and health systems have complex, niche marketing challenges. You’re managing brand consistency across several locations, driving patient volume in competitive markets, differentiating service lines, recruiting quality providers, all while staying HIPAA-compliant. That’s a lot to hold together, and the marketing has to hold together, too.

We build for exactly that complexity. It’s honestly what we thrive on. Our team has been walking with hospital systems for over a decade, and we know how to make big marketing work across every layer of your organization.

How we help hospitals and health systems:

Create ownable brands that scale and integrate across multiple markets and systems
Prove marketing ROI to leadership with our proprietary Epic UTM Connect™ tool
Find and connect with more patients through highly targeted acquisition campaigns
Leverage Epic’s tools like Cheers and Hello World to drive patient volumes
Differentiate key service lines in competitive markets
Maintain brand consistency across hospitals, clinics, and digital touchpoints
Use data-driven audience segmentation to personalize outreach and improve engagement
Leverage privacy-first analytics to track success while staying compliant (yes, it’s possible)

Why hospitals and health systems trust Hedy & Hopp

Enterprise-scale thinking, healthcare-specific expertise, compliance built in from the jump.

Built for complexity.

We’ve built marketing for multi-hospital systems, and we know how to keep the strategy coherent across dozens of markets, service lines, and stakeholders.

One team, every discipline.

No silos in sight here. Brand, strategy, paid media, content, creative, analytics, and privacy all live under one roof so your health system’s marketing feels like one thoughtful voice.

Epic for Marketing.

The real ROI story lives in Epic. Our Epic-certified team works with your IT department to route campaign UTM parameters directly into a patient’s Epic record at scheduling. Then, we compliantly export that data into one organized dashboard to be part of your true measurement story.

Performance
marketing at scale.

You need to drive patient volumes while proving ROI – our processes will ensure strong ROI and give you the data you need to prove it.

Tell us about your organization

What Our Clients Say

Hedy & Hopp isn’t just an agency—they’re a true strategic partner. Their data-driven approach and creative execution helped us exceed our patient acquisition goals while maintaining full HIPAA compliance.

Marketing Director, Regional Health System

Explore More Success Stories

Let’s Get Started

Let’s Transform Healthcare Marketing Together

Ready to elevate your marketing strategy, improve patient acquisition, and drive measurable growth? Let’s start the conversation.

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Big systems, big goals, big marketing.